PROJECT : Eco-Brand
CATEGORY : Packaging
ART DIRECTOR : Sean Bacon, Bradford Prairie
CLIENT : Skincare
DURATION : 4 Week
With eco friendly Skincare brands starting to change the market, branding, packaging, and voice are detrimental to a brand’s success. After researching the industry I found room in the high end sustainable spectrum so I decided to brand a Vegan skincare product with a demographic of 51-64 year old wealthy yoga inspired Woman.
First, I had to find a strong name with a matching image. After a deep dive, I landed on Aceso 7. Aceso is derived from the greek goddess of health, and 7 comes from the seven essential minerals. Next, the overall brand image had to look classy and sophisticated. Through a stark color palette, minimal typography, and a confident brand voice, Aceso 7 embodies the high end sleek image needed to resonate with our audience. Needing a powerful slogan, I decided on "Channel your Goddess." Much like a good spa day, the Aceso 7 line invokes one's inner goddess.
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