PROJECT : Rebrand
CATEGORY : Branding
ART DIRECTOR : Sean Bacon, Bradford Prairie
CLIENT : Action Sports
DURATION : 4 Weeks
Arctic foam, a sustainable surf blank company from Oceanside, CA specialize in designing and fabricating surfboard blanks out of algae technology. With Limited funding in the Eco technology sector, their current campaign/ voice lacks credibility in the surf realm. For this reason, I decided to redesign the web and social media platforms giving them a fresh and revitalized modern approach to the action sports industry.
I started with research of the brand and overall dive into the surf board and eco shaping industry. After a deep dive, I found some credibility in current ad’s and riders. Starting with the logo, the intention was to create a simple modern approach I chose a monospace font, modified the leg and crossbars, and choose Pantone blue for an athletic pop. Deciding that the project needed a slogan, I created “Ride the Wave of Sustainability” #ridethewave for the social media hashtag.
WEB LANDING PAGE
SOCIAL MEDIA BLASTS