PROJECT : Magazine
CATEGORY : Page Layout
ART DIRECTOR : Sean Bacon, Bradford Prairie
CLIENT : Editorial
DURATION : 4 Weeks
Turnt is an electronic seasonal DJ magazine made for bass music heads from the ages of 29 to 43. The Brand embodies grit, passion and presence, cutting edge music standards with an old school feel. The magazine is positioned at a low to medium price point with competitors such as URB, Muzik, Dj Mag, Mixmag, and Fact.
I choose Druk, an ultra condensed sans serif, for the masthead for a bold look. The masthead, which was modified at the edges, includes flipped ’T,’ giving the brand edge and referencing the name. I choose GT Sectra for the body copy to for its angular calligraphic forms and strong readability. Cover include photos that are manipulated in a conceptual style to symbolize the overall edge and feel of the brand.